4 Company Blog mistake

Some companies now begin to look to blogs to pour a variety of information and to be closer to their stakeholders. But beware, there are 4 common mistakes company blog.

1. Starting Without Strategy
Do not start a blog of your company without a clear purpose. For, this purpose will further influence the content of the blog. Do not also underestimate this blog only because because the penggunjungnya just a little. Because it can be, from a handful of people that just who will become a client or business partner of your company.


"The biggest mistake of most small businesses is when they think of blogging as an easy task," said Marjorie R. Asturias, president of web marketing company Blue Volcano Media, quoted from Mashable, Wednesday (03/23/2011).

When thinking about your company's blog strategy should consider, what is the purpose of this blog? Does this blog to support the company's business? What needs to allocate human resources to manage this blog? and others.


2. All Just Thinking About Your Company
This fact, the company would want to show how great their company blog that they have. So from that, it is hoped will become a means of promotion for them to its stakeholders.

But unfortunately, the blog is not the press section. Blogs can indeed be used to share information but different place for sharing news to the media. Then, try to be more sensitive to the needs of your audience. Do not create a company blog that it was just selling, selling, and selling.

Provide information that helps your company blog audience. For example, to provide tips & tricks, information from research institutions, statistical data, and other useful information. Occasionally, there's no harm in also spit out excess product that your company.


3. Failed to Build Links

Having many links or networks are advantages to be gained through a blog. So, it is unfortunate when a company blog has no links at all.

Link here could also mean that by clicking the link information you submit on the blog with a source you quote. Create a link like this is not just a matter of ethics, but also for the sake of creating good relations with other information sources.

"When you write about me, then I want to pay it back. Do not think that by 'promoting' the other side so it will encourage your audience to leave. There are many audiences out there. When you have identified something remarkable to your audience, then post lah!, "said Douglas Karr, author of Corporate Blogging for Dummies.


4. Ignore Social Media
When you post a new article, try to be thrown into Twitter and Facebook to be discussed further. But make sure the profile on your social media accounts that connect with a company blog.

Well, when it gets feedback from others about the piece, immediately responded. Do not let them wait and make them feel appreciated with your quick response.


"Remember, the greatest advantage of social media is to build relationships. So you should try to bind themselves by readers and respond to them as soon as possible. Make them feel worthy of your online community," added Susan Gunelius, CEO of marketing communications firm Creative KeySplash.